General Motors (GM) of Canada has selected the Murray GM dealership in Estevan as a recipient of their annual prestigious President’s Club Award.
This is the biggest annual recognition handed out by GM.
The local dealership was one of the only two in all of Saskatchewan that was honoured with it. No Manitoba GM dealers were within the award winners.
“Even out of the Murray group of stores, Murray GM has Murray stores from coast to coast, we were only one of two Murray stores that received it,” said Estevan Murray GM general manager Brad Pierson.
There are about 450 GM dealers in Canada, and 50 of them qualify for the award every year. General Motors puts all stores into 25 groups according to their sizes. The decision on winners is based on several different metrics that include vehicle sales volumes, parts and accessory sales and customer service index, which is drawn from people’s opinions on the service they receive in-store.
The competition is high since all Canadian dealers are participating.
“Every dealer is automatically enrolled in it on Jan. 2 of every year. So it’s nothing we applied for; it’s tracked throughout the year and we knew that we were in the running for it,” Pierson said.
The contest is based on a points system. Every vehicle sold is turned into points. So does the monthly, quarterly and annual progress in all departments. In other words, not only does this award recognize the success of the local General Motors dealer but it also suggests that Estevan Murray GM consistently develops, becoming better every year and offering excellent service.
GM President’s Club rewards “the best of the best,” as the award’s manual states. The prize is usually a source of great pride for dealerships.
“It’s a huge honour, and we couldn’t be more proud of our employees who were responsible for earning it,” Pierson said.
Even though the personal input of each employee is not measured individually, the general client satisfaction index takes every staff member to be a part of that to make sure that consumers are happy.
Pierson also pointed out that former general manager Derek Keeler, who left the position last August, made a tremendous contribution to this achievement as well.
Moving forward, Estevan Murray GM plans on having some kind of an event next month to celebrate their excellence together with their customers.
