Estevan business started a promotion to raise people’s spirits during the COVID-19 pandemics while also supporting the local food bank.
Sunset Embroidery offered the community a way to smile and put smiles on other people’s faces through positive T-shirt messaging. The project started on their Facebook page offers people a choice of various T-shirts or hoodies with COVID-19-themed positive or humorous messages and prints.
The business says they will donate $5 from each purchase to the Salvation Army’s food bank.
The business owner Lori Smith pointed out that with this campaign they are not diminishing the seriousness of the situation, but they are just trying to cheer people up and also support the local charity.
“We got the idea from a promotional company in Calgary, that was doing it for a food bank there. We saw that posted somewhere and we decided, ‘Maybe we should do that too,’” said Smith.
They didn’t get the response they expected during the first few days, but Smith said that they will keep accepting orders if someone decides to add a pinch of humour to the quarantine routine. And while the T-shirt might not be the necessity during the economically hard times, the positive attitude is a must-have to get through the challenges.
Smith said people can come up with their own ideas for a T-shirt or hoodie design. Customers can call the business and once Smith has a bit of an idea what they want, she would email them some possible examples and go from there. The final price depends on the shirt and the chosen design. Basic #quarantineandchill T-shirts are offered for $25 and hoodies are $45, and a donation from each sale will help refill the shelves of the food bank.
While the amount of work decreased significantly and the business is not open to the public, Smith said that she and her daughter still accept any kind of orders and will keep serving their clients while following all recommended by the Saskatchewan Health Authority safety measures.
“Stay in and stay safe. We will do local curbside deliveries,” says the post on their page.
With any inquiries, people can reach the Sunset Embroidery at 306-634-4122, email at email@example.com or text through their Facebook page.