The summer promotions offered through Estevan Mercury Publications proved to be popular with readers.
The first promotion was the Mercury Guy, who appeared at numerous community events and at participating businesses throughout the summer months. Instantly recognizable for his size, attire and exuberant expression, people had their photos taken with him, posted the pictures on social media and pointed out where they saw him in the community.
Events like the Estevan Fair, the Souris Valley Theatre, the Estevan Motor Speedway, and attractions like Fresh Air Fitness, received a visit from the Mercury Guy. He also promoted the Bow Valley Jamboree in Oxbow.
“He did go on social media and brought awareness to lots of events, which I think is good. He gave away lots of prizes. He gave away tickets to Alice Cooper, the Souris Valley Theatre, the Bow Valley Jamboree, and gift cards to restaurants,” said Estevan Mercury Publications sales manager Deanna Tarnes.
He also appeared at businesses, informing people about the merchandise those businesses offer.
“He let people know when there were sales and promotions, and good products at places all around town,” said Tarnes.
The participating businesses were happy to be part of the promotion.
People had fun with the promotion, and advertisers enjoyed the benefits of the program as well.
Tarnes said people who enjoyed the Mercury Guy promotion should keep an eye out for him, because there is much more he wants to see in the community.
The other promotion was the exclusive end of summer patio party on Saturday night that was hosted by Fired-Up Grill and the Mercury. The restaurant’s patio was voted the best in Estevan earlier this year during the Best of Estevan promotion offered by the Mercury.
The 40 people who were in attendance enjoyed beverages, free food, games and live music courtesy of Sonic Eggz.
Nine businesses partnered with the Mercury and Fired Up Grill for the party. People could enter at the businesses to win a table for four to the party.
The weather co-operated, and it was a fun night on the patio, Tarnes said, with good food and drink, and the people who were there had a great time.