The City of Estevan is getting a new website.
Rebecca Westling, the destination marketing/communications consultant for the City of Estevan, said the new website will address some problems users were having and also to update the website to be better and more efficient compared to the older version.
The website will not be live until March 21 and people are encourage to wait as it rolls out, and make best use of it when it is available. They should also let the city know of any problems with the website so it can be easier to use.
“We decided in the past that the website was really difficult to navigate and we wanted to change that for the citizens of Estevan,” said Westling.
“One of the downfalls of the website was its navigation structure and with this new website, it is really going to make it easier for the person to find the information they are looking for,” she added.
A lot of businesses use the website and the city hopes to make it better for them to use.
“If you are a visitor to the city, a resident or business, we want our website to work for you and help get the information to the people need it,” said Westling.
“Prior to the launch of this website we did a lot of research, using analytics to make judgments on statistics on how people actually use our website, and so that is how we made an informed decision about how to build our new website.”
An important point for the new website was to make it mobile friendly, because the old one was not compatible with smart phones and could only really be accessible using a desktop.
“This website is going to look great on everyone’s devices, whether tablet, phone or desktop, people will be able to use it,” said Westling.
“The new website has four websites combined and in the past, some of our issues were time management and we had four different systems running on the same site and it was inefficient, problematic and time consuming,” she added.
The four websites, for the City of Estevan, Tourism Estevan, Affinity Place and Estevan Economic Development, will be combined into one website and it is designed to be less confusing online with people using the city website.
“Making this website was a big undertaking. Our old website only had 90 pages and a lot of those pages were only in the PDF (portable document format), as such it was difficult for the user to find what they were actually looking for,” said Westling.
